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Residue National Corp
Residue National Corp is the worlds largest supplier of residue foam for the carpet padding industry. We were contracted to redesign their website and provide a more effective lead generation model. Our team put together a website that captured the essence of the business while providing a lead generation form that made it dramatically easier to grow their business.
Residue National ranks #1 for the search term “scrap foam” and we wanted to take advantage of the site traffic. We built the website with the idea in mind that we wanted to layout the business model in a way that made sense. We also knew that without trust no one would contract Residue National for their work. Residue National has been in the scrap foam business for over 20 years and have built a very good reputation for themselves among peers in the industry. They are known for reliability, customer service and best prices. We knew that we had to explain this on their website as well. Our site architects laid out a website that includes an About Us and Our Process sections. The goal in building these pages was to establish the trust of the user. We put the material front and center in the About Us section in order to clearly demonstrate the quality of the material. The terms and FAQ are laid out in the Our Process section so by the time the client contacts Residue National they are ready to do business. The first few steps are essential in building the trust of the visitor. Once the trust is established we improved the lead generation forms so it is even easier to do business.
Services Performed:
Information Architecture
Branding
Website Design
Website Development
